1. Lesson 1. Overview of Media Types

    2. Lesson 2. How Airbridge Collects Touchpoint Data

    3. Lesson 3. Creating a Tracking Link in the Airbridge Dashboard

    4. Lesson 4. Defining Conversions and Structuring Event Taxonomy

About this course

  • 4 lessons
  • 0.5 hours of video content

About this course

This course provides an introduction to Airbridge's data collection methods for measuring media effectiveness.

Throughout the course, you'll learn about various media types and touchpoint collection methods, as well as how to create tracking links using the Airbridge dashboard. We'll also cover how you can structure event taxonomies for collecting conversions.

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