1. Lesson 1. Overview of the attribution models

    2. Lesson 2. Report deep dive: Touchpoints Analysis

    3. Lesson 3. Report deep dive: Touchpoints Overlap

    4. Lesson 4. Measuring marketing incrementality

    5. Lesson 5. Report deep dive: Incrementality

About this course

  • 5 lessons
  • 0.5 hours of video content

About this course

This course provides an introduction to multi-touch attribution (MTA), marketing incrementality, and a hands-on walkthrough on how you can better customize Airbridge's incrementality and MTA reports to optimize your marketing strategy.


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